the kinda movement
The Kinda Movement is a collective of compassionate individuals, social enterprises, and communities united by a shared commitment to kindness. Originating from The Missing Kind charity, ITS mission is to encourage kindness in the world, as a way of life rather than periodic acts.
The Missing Kind and The KindaSock were founded by hugh callacher, a humanitarian who WISHES to inspire and support kindness in society and bring back a return to core values, community, and a greener world.
The movement supports self-sustaining enterprises with great ideas and similar beliefs and aims to create a global network of self-sufficient but interdependent communities.
The Kinda Communities are initially powered by life-giving social enterprises, but with a long-term vision of moving toward a resource-based economy, without reliance on out-dated systems that disempower humanity.
Kinda Magic Events is one such enterprise, bringing opportunities for community, education and sharing of essential skills and services.
Kindness as the key to social transformation
At the heart of the Kinda Movement is the belief that kindness can transform societies. this inspires their main aims:
Supporting social enterprises: Providing resources, mentorship, and platforms for initiatives that align with their values
Building Kind Communities: Establishing networks and spaces where individuals and groups can collaborate and thrive
Promoting holistic well-being: Encouraging practices that nurture mental, physical, and environmental health
The vision is laying the groundwork for a global network of kindness-led communities, each interconnected and self-sustaining in their own unique way, by:
Developing regional hubs in cities like Liverpool and Cambridge to serve as anchors for local activity and collaboration
Creating a Kind Circle: a peer-led support and resource-sharing network for aligned organisations and change-makers
Nurturing intentional communities that embody values of mutual aid, shared purpose, and ecological harmony
The Kinda Movement Initiatives
The KindaMovement has various initiatives that address the most important issues of our time. These initiatives fill the gaps in our modern culture and society by operating through the movement’s values.
The current initiatives continue to expand with the development of new social enterprises and partnerships, but currently include:
1. KindaSound Radio
KindaSound Radio is a global community radio platform that amplifies voices promoting kindness, well-being, and social change. It offers inspirational content, youth engagement programs like KindaSound Youth, and opportunities for corporate partnerships to align with their mission through dedicated broadcasting slots.
2. KindaSock
The KindaSock is an ethical hospitality venue in Cambridge that serves as a community hub, hosting events, workshops, and gatherings that promote social enterprise and kindness. It also offers work experience and collaboration opportunities, especially for youth.
3. KindaKafe
KindaKafe is a community café located in Norwich, providing an inclusive space for individuals from all walks of life to connect and engage. It offers support services and resources for those facing social isolation or hardship.
4. KindaEducation
KindaEducation is a forest school and training centre that reconnects communities with nature. It focuses on democratic learning, environmental stewardship, and multi-generational programs to create connections across age groups and build cohesive communities.
5. KindaConvoy
KindaConvoy is a traveling initiative set to launch in 2025, aiming to promote unity and peace by sharing cultures and traditions across communities. It supports social enterprises, identifies and nurtures grassroots initiatives, and engages youth in arts, social enterprise, and community building.
6. KindaCommunity
KindaCommunity is dedicated to establishing a global network of self-sustaining communities and social enterprises. It focuses on building regional hubs, creating Kindness Clubs for children, and establishing a culture where kindness is a way of life.
7. KindaHealth
KindaHealth is based on natural medicines and holistic remedies, promoting well-being through alternative health practices. It offers various therapies and treatments, contributing to the overall mission of kindness and holistic well-being.
8. KindaSoul Publishing
KindaSoul Publishing is a cooperative publishing initiative offering a low-cost route for authors aligned with kindness and social change. Using a unique flip pocketbook format, it helps writers share impactful short works while connecting them directly to readers. Operating on a pay-it-forward model, it supports a gifting economy and creative empowerment within the KindaMovement.